Our Purpose

We’re clear on our purpose: Building confidence for kids, families, and the future we share. It’s why we do what we do. It’s the vision we hold for early childhood education.

In 1982, we created a world where early education comes alive through enchanting spaces and enriching stories. And just as your kids grow, so do we. With every rotation, we learn from them as they learn from us. Constantly evolving our curriculum to be more inspiring, more engaging, and more rewarding.

In 2022, we joined the KinderCare Learning Companies family to further our vision for the bright future of child care. Together, with our common purpose, beliefs, and service values, we’re meeting more families in more places, and shaping a future we can all be proud of.

Our Beliefs

We know what (and who) we stand for.

  • We believe families come first. And each one is unique.
  • Our work is our passion. It’s more than a job—it’s a calling.
  • Integrity is everything. We do the right thing, always.
  • We know inclusion creates belonging, and it’s for everyone.
  • And we’re never done. We’re always looking for what’s next.

Our Service Values

We define how we bring these beliefs to life through our service values.

  • An important part of my job is talking with parents about their children.
  • My team works together to make our center warm and welcoming.
  • I genuinely care about every child in my classroom.
  • I anticipate and quickly resolve parents’ concerns.
  • I build great relationships with families.
  • I respond to the unique needs and interests of every child.

Won’t you join us?

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